Sometimes you really do have to strike while the iron is hot and that's exactly what Mazda is looking to do by releasing this statement regarding this entire emissions fiasco.
When you're constantly battling against strong rivals on all continents, you need all the help you can get in order to find an edge, any edge, and win more customers.
So by reassuring people that their company doesn't use any illegal software and that their vehicles aren't cheating on their emissions tests, the Japanese manufacturer comes off looking not just confident, but also clean.
Here's what Mazda stated:
"In compliance with the law, Mazda works hard to ensure that every gasoline and diesel engine it makes fully complies with the regulations of the countries in which they are sold. Mazda never uses illegal software or defeat devices. Mazda's customers may rest assured that their vehicles are fully compliant with all regulations.
Now and into the future, Mazda remains committed to improving fuel efficiency and reducing CO2, as well as making exhaust emissions as clean as possible, while continuing to offer driving pleasure. Mazda will continue developing new technologies and working towards achieving “ideal combustion” in the internal combustion engine.
A number of countries around the world are investigating new homologation testing methods based on real driving conditions, such as Worldwide harmonized Light-duty Test Cycles and Real Driving Emissions. Mazda supports these initiatives and will cooperate with any requests from authorities."
The fact that Mazda came out with this statement at such a difficult time for the automotive industry means that they're either very clean or very confident that no "irregularities" will ever be found as far as they're concerned.
There's no reason not to trust them on this issue, therefore it wouldn't make sense for them to draw this much attention to themselves only for us to find out later on that Dieselgate is some worldwide conspiracy.